Is there such a thing of the Feng Shui of a business name? I follow Form School Feng Shui, which states, “Form defines qi-energy”. So, yes, there is Feng Shui of a business name; we analyze the sounds, meanings and forms which all carry information which we believe will manifest in some shape or form. Therefore, it’s so important to really think about your business name.
Master Hsu, just wrote his blog article on Google’s current problems in China, Google in China, which explains how the Chinese characters used in the name Google had chosen for China, manifested itself in the problems the business is experiencing today. It is most interesting so please have a look.
3 Frogs Name and Logo
3 frogs logo
To give you an example, I will use my interior design business name: 3 Frogs Design. So, the first question is, why 3 Frogs? My English husband is from Bath, and his cousin who is a vicar enjoys genealogy. Thanks to his research, we found that one of the ancestors had a very unusual coat of arms with 3 frogs. I am of Japanese ancestry, and in Japan our coat of arms is a family crest or “mon” in Japanese. Each “mon” symbol usually represents the family name’s “kanji” (Chinese character), or maybe the family profession. Many of those symbols were plants, flowers, tools or reptiles. Another point is that we have 3 sons, so the number 3 has meaning to us. Finally, frog in Japanese has a homonym to return (“Kaeru” in both cases).
I wrote a blog about that so you can link to it here. At the end, when we combined all of this together, 3 Frogs had a lot of meaning for my husband and me, so that is how we came to that name. It resonates with our family and we believe that whatever energy we put into our work will return.
So, remember that naming anything, regardless if it is a business, baby, pet or toy, it will manifest that energy. We must make a conscious effort to make sure what our intentions are so we will have the desired result. Names that resonate with your intentions have good qi-energy.
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Dear Jenny, I really enjoyed this post discussing naming your business. Coming up with names is hard! I love the fact that you looked into the family genealogy and found the frogs on their coat of arms. I struggled for a long time before coming up with a name for my blog. I had no idea that Feng Shui could be used for naming things. That was really interesting learning that.
Hi Jenny,
I just noticed this post about business names and feng shui, and since I couldn’t post on Blue Mountain’s blog I’ll just post here! ^^ I originally thought it was a really nice sounding name (Gu ge= valley song), but Shan-tung Hsu is right about it’s implications. Songs should be sung from mountain-tops or on great walls, not in stuck in valleys. I’ll certainly blog about this idea in the coming weeks!
-Ben
Ben recently posted..New Threat! Water Armies All Across China
Hi Ben,
Interesting isn’t it?? We have to remember that a name and logo will resonate with the company, so it’s important to take that into consideration. It’ll be interesting to see how Google grows in China now!
I am back to square one with getting a business name so was on the computer looking for help. This site came up and I have been looking at everything on here-it’s great! But back to the focus of renaming the business. It is a studio incorporating barre fitness, pilates, yoga, fusion, dance, kids yoga, athletic training and nia. I was going to call it “the barre” with pretty swirls but when people hear the name they don’t respond as well as when they see it so I think I need to reconsider the name since word of mouth will be the biggest advertisement. Could you give me any suggestions? I thought of ‘Yin Yang Fitness’ although that seems to not feel right or even just ‘the studio’. Thank you in advance for any help you can supply. I am not asian by blood but spent half of my life there and have embraced the philosophies deeply and therefor there is a lot of asian influence in my teaching and decorating.
Justina
Hi Justina,
Naming a business is difficult and time consuming but with much thought I’m sure you will be able to come up with something brilliant. In feng shui we believe it’s important to have the name resonate not only with what you do but also have it symbolize your company motto.
“Studio” and “Fitness” are good choices so I know that you are in health industry. You offer so many things at your studio, but what do they have in common? What is your philosophy? Do you approach it with an Asian philosophy of yin-yang balance? If you spent half of your life in Asia what words have meaning for you? Harmony? any particular Asian translation? In Japan we always use the word “Gambare” that means to try hard, do your best. Gam-ba-re Studio could be too foreign for many but it does make a story. Yin-Yang Studio may work for you and you can have a paragraph in your brochure to say why you named it Yin-Yang. These are the things people remember. Good luck and hope these suggestions help.
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